An Empirical Investigation of User-Generated Content and Brand Engagement in Online Retail. VED International Journal of Arts, Commerce and Technology, [S. l.], v. 2, n. 4, p. 19–27, 2026. DOI: 10.65785/vijact.v2i4.33. Disponível em: https://vijact.com/index.php/vijact/article/view/33. Acesso em: 30 may. 2026.