Role of User-Generated Content in Enhancing Brand Engagement on E-Commerce Platforms. VED International Journal of Arts, Commerce and Technology, [S. l.], v. 2, n. 1, p. 24–32, 2026. DOI: 10.65785/vijact.v2i1.08. Disponível em: https://vijact.com/index.php/vijact/article/view/8. Acesso em: 30 may. 2026.